Digital Convergence

 Audio Summation: Week 3 topic, Digital convergence

Follow the link to the PowToon animation which focusses on the Week 3 topic of digital convergence and transmedia learning.


Following is the script to my animation.

Digital convergence refers to the different ways of using technologies, converging into one site (Howell, 2015). It allows us to view the same multimedia content from different types of devices as a result of the digitisation of content (movies, pictures, music, voice, text) and the development of connection methods (, 2016).

Transmedia learning harnesses the convergence of many different types of digital technologies for teaching and learning (Howell, 2014). Transmedia refers to a set of media elements that are spread across multiple platforms (Alper, & Herr-Stephenson, 2013; Raybourn, 2014). It makes sense in the context of convergence, offering content that can be extended and multiplied across a range of cultural experiences, being a tool for expanding learning (Howell, 2014; Johnson, n.d.).

Within the classroom, students are able to engage with transmedia learning and transmedia play (Alper, & Herr-Stephenson, 2013). These experiences emotionally connect learners to the task by involving them personally, whilst providing a platform for students to experiment with, express their thoughts and participate in media (Alper, & Herr-Stephenson, 2013). Transmedia learning is valuable as it considers the user’s lifestyle, media habits and context, as the students co-create (Alper, & Herr-Stephenson, 2013). Transmedia learning and play requires learners to find, assemble and reassemble information across knowledge communities, whilst creatively and collaboratively reworking media content (Alper, & Herr-Stephenson, 2013).

Transmedia relies on children’s abilities to decode, remix, create, and circulate many kinds of media content, across contexts including school and home environments (Alper, & Herr-Stephenson, 2013). Therefore, educators look into media as a site for meaningful opportunities and as a resource for learning in various contexts (Alper, & Herr-Stephenson, 2013). It is important for teachers to teach these skills and provide the opportunity for students to develop them. Through student engagement with transmedia and the development of these skills, students will become digitally fluent as they are encouraged to draw upon multiple literacies, including digital, textual, visual and media literacies, whilst developing social skills and cultural competence (Alper, & Herr-Stephenson, 2013).

It is also important to consider the risks involved with incorporating these practices into the classroom. Through transmedia, we can be mislead, isolated, and become addicted (Gomez, 2010). Therefore, we need to teach students to question reality and to make connections with others (Gomez, 2010).

Words: 327

Also, view the following presentation:

Further reading: 

Online essay: Spreadable Media

A journal article: Transmedia Play: Literacy Across Media by Meryl Alper and Rebecca Herr-Stephenson


Alper, M., & Herr-Stephenson, R. (2013). Transmedia play: Literacy across media. Journal of media literacy education vol 5(2) p. 366-369. Retrieved from

Classroom Aid. (2013). What’s transmedia learning? Retrieved from

Gomez, J. (2010). TEDx Transmedia – Jeff Gomez – DAREtoCHANGE. Retrieved from

Henderson, B. (2013). Digital convergence. [Image] Retrieved from

Howell, J. (2012). Teaching with ICT: Digital pedagogies for collaboration and creativity. South Melbourne, VIC: Oxford University Press.

Howell, J. (2014). Transmedia learning. Retrieved from

Howell, J. (2015). Topic 3 lecture. Retrieved from

Johnson, D. (n.d.). A history of transmedia entertainment. Retrieved from (2016). What is digital convergence? Retrieved from

Raybourn, E. (2014). A new paradigm for serious games: Transmedia learning for more effective training and education. Journal of computational science vol 5(3) p. 471-481.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s